We have been looking through the world wide web to see what 2018 has to offer us in terms where web is going and what we can expect. Below you will see 4 trends that are meant to be happening in 2018
I personally always feel these are great little reads and give our clients the option to go with the crowd or rebel and do something different to hopefully make them stand out.
Below you will see some aspects of the web that are meant to be big in 2018. The below are things we have read up on and will give our opinion on each and how we feel about them.
Breaking the Grid
There has been talk that 2018 will mark the start of people really putting aside grid layouts and breaking away from them allowing more creative and unique layouts. I think this will be a great move. We always think when it comes to design how the site will work best and then put our rules ( grid ) into place. Personally this gives me a lot more freedom when it comes to design and can aid in making your site stand out from the competitors.
Colours & Gradients
Expect 2018 to be an explosion of colour as companies and brands make things brighter and in your face. There was a big trend in flat design over the past few years but from what I have been reading this is about to change. Personally I like the idea of this because colour is a very important tool in look, feel and user journey.
Animations can be great tools on websites. They can allow complex ideas to come across in a way for people to easily understand. It can give a brand personality and be more dynamic to the viewer / user. This also applies to the .GIF that is starting to make an appearance again. These are great little tools to bring life and excitement to a website, logo or email signature.
We saw a rise in sites using illustration in 2017 and this is meant to be getting bigger in 2018. Illustrations can be a great way to stand out from competitors and can tell stories and get multiple facts across in one image that can draw users in.
The four points above are something we are keeping an eye on at Digital Branch and gives us excitement for the year coming up and will definitely seeing what we can do and if these take off.
If you have any questions or would like to speak to us please feel to contact us.